UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
MKT6300 | Consumer Behaviour | ||
SCHOOL OF BUSINESS | |||
Credit Points: 20 | |||
Description: | |||
Consumer Behaviour provides students with an organizational, consumer, and societal view of consumption. Living in a consumer culture we constantly purchase and covet things that create our lifestyles, express our identities, and define us. What and how we consume, in many ways, determines not only how others see us, but also our personal satisfaction and self-worth. Consumer Behaviour also provides an alternate perspective by introducing consumers to the dark side of consumption and overconsumption. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
SPAAPI | Marketing Area of Specialisation | ||
L73 | Master of Marketing | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013