UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
FBL5020 | Marketing Leadership | ||
SCHOOL OF BUSINESS | |||
Credit Points: 20 | |||
Description: | |||
This unit is a core unit in a number of courses, as such, it provides an introduction to marketing theory and practice. The unit presents marketing as the generator of organisational revenue and is therefore considered essential for all business students. Adopting a contemporary approach to markets, the unit recognises the services sector as the dominant force in modern economies. Additionally, the unit takes a tradigital (traditional/digital) and international approach to marketing. Holistically, the unit explores the key success factors of modern organisations: product leadership, customer intimacy, and operational excellence. The objectives of a marketing philosophy, which are, to increase sales, reduce costs as a percentage of sales, and to build the value of the business are kept at the forefront of discussions. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
L95 | Graduate Certificate of Business | ||
L93 | Master of Business Administration | ||
L94 | Master of Business Administration International | ||
L98 | Master of Finance and Banking | ||
L73 | Master of Marketing | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013