UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
ADV4406 | Media Buying and Planning | ||
SCHOOL OF COMMUNICATIONS AND ARTS | |||
Credit Points: 15 | |||
Prerequisites: | |||
ADV2120 | Advertising Management | ||
CMM2116 | Foundations of Advertising | ||
CMM2120 | Integrated Marketing Communications | ||
Description: | |||
This unit addresses all aspects of media buying and planning. The student is introduced to media terminology, the mathmatical calculations upon which reach and frequency analysis is based, and negotiating skills as a basis from which they can grasp the criteria involved in the strategic thinking behind media planning. Each media's strengths and weaknesses are investigated with the view to ascertaining how it may or may not impact on the Plan, and the criteria for each segment of the Media Objectives and Media Strategies are examined for their suitable inclusion in the Plan. | |||
This Unit is part of the following Courses / Unit Sets | |||
P96 | Graduate Certificate of Communications (Advertising) | ||
N34 | Graduate Diploma of Communications (Advertising) | ||
U21 | Master of Professional Communications (Advertising) | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 11/18/2004