UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
CMM2120 | Integrated Marketing Communications | ||
SCHOOL OF COMMUNICATIONS AND ARTS | |||
Credit Points: 15 | |||
Prerequisites: | |||
Nil | |||
Description: | |||
This unit provides students with the necessary knowledge and skills to understand and use integrated marketing communications. The unit explores the role of the individual elements within the promotional mix, including direct marketing, sales promotion, personal selling, advertising, and public relations. The unit also addresses the synergies of combining different promotional elements, with the view of facilitating different strategies designed to result in specific outcomes. Attention will be paid to creative strategies which go beyond the expected. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
MAAADJ | Advertising Major | ||
MIAACU | Advertising Minor | ||
K76 | Bachelor of Marketing and Creative Services | ||
K77 | Bachelor of Marketing, Advertising and Public Relations | ||
MAAAHN | Communications Management Major | ||
MAAACZ | Creative Services Major | ||
MAAAHD | Event Management Major | ||
MAAACX | Marketing Major | ||
MIAACO | Marketing Minor | ||
MIMASS | Mass Communication Minor | ||
MAAAGK | Mass Communications Major | ||
MAAAEP | Public Relations Major | ||
MIAADY | Public Relations Minor | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 3/31/2010 VET: 3/31/2010