UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
ADV3111 | The Business of Publishing | ||
SCHOOL OF COMMUNICATIONS AND ARTS | |||
Credit Points: 15 | |||
Prerequisites: | |||
CMM2116 | Foundations of Advertising | ||
ADV3406 | Media Buying and Planning | ||
Description: | |||
This unit explores the concepts, tools and research vital to the launch and success of a print publication. Students will examine the history of the print medium as a social barometer. The unit will also investigate the business planning, creative, advertising, and production practices associated with publishing and the impact of new and emerging technologies. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
MAAADJ | Advertising Major | ||
MAAACZ | Creative Services Major | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 3/15/2014 VET: 5/14/2014