UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
ADV3102 | Creative Strategy: Process and Execution | ||
SCHOOL OF COMMUNICATIONS AND ARTS | |||
Credit Points: 15 | |||
Prerequisites: | |||
CMM2116 | Foundations of Advertising | ||
CMM2120 | Integrated Marketing Communications | ||
ADV2120 | Advertising Management | ||
Description: | |||
The development of creative ideas, and realisation and execution of those ideas, is a core benefit that an advertising agency offers its clients. This unit analyses consumers’ wants, needs and behaviours with a view to developing creative strategy. Brand management, image enhancement and corporate identification are all evaluated in relation to the consumer. | |||
This Unit is part of the following Courses / Unit Sets | |||
SMCADV | Advertising 8 Unit Supporting Major | ||
MIADV | Advertising Minor | ||
MAADVT | Advertising Major | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 3/31/2006 VET: 3/31/2006