UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| CMM4121 | Communication Research | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
| This unit addresses methods of establishing appropriate performance objectives for communications activities. It covers formal research (including qualitative and quantitative research methodology) focus group structuring and questionnaire design. The analysis and reporting of results will be addressed, as will the interface with specialist professionals. Central to this unit is the ability to source and research information critical to planning, implementing, monitoring and evaluating communication activities. | |||
This Unit is part of the following Courses / Unit Sets | |||
| P96 | Graduate Certificate of Communications (Advertising) | ||
| P99 | Graduate Certificate of Communications (Mass Communication) | ||
| Q03 | Graduate Certificate of Communications (Public Relations) | ||
| N34 | Graduate Diploma of Communications (Advertising) | ||
| P94 | Graduate Diploma of Communications (Mass Communication) | ||
| N36 | Graduate Diploma of Communications (Public Relations) | ||
| U21 | Master of Professional Communications (Advertising) | ||
| U24 | Master of Professional Communications (Mass Communication) | ||
| U26 | Master of Professional Communications (Public Relations) | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 11/18/2004