UNIT INFORMATION

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CMM4120 Integrated Marketing Communication
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
 
Description:
This unit provides students with the necessary knowledge and skills to understand and use integrated marketing communications. The unit explores the role of the individual elements within the promotional mix, including direct marketing, sales promotion, personal selling, advertising, and public relations. The unit also addresses the synergies of combining different promotional elements, with the view of facilitating different strategies designed to result in specific outcomes. Attention will be paid to creative strategies which go beyond the expected.

This Unit is part of the following Courses / Unit Sets
P96Graduate Certificate of Communications (Advertising)
Q03Graduate Certificate of Communications (Public Relations)
N34Graduate Diploma of Communications (Advertising)
N36Graduate Diploma of Communications (Public Relations)
U21Master of Professional Communications (Advertising)
U26Master of Professional Communications (Public Relations)
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 11/18/2004