UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
SPM5122 | Sport Marketing | ||
SCHOOL OF BUSINESS | |||
Credit Points: 15 | |||
Description: | |||
Sport marketing is regarded as a key success factor for organisations that market sport and/or market through sport. This unit explores how sport is used to distribute goods, services, ideas, and experiences to consumers. The key concepts and practices in sport marketing are examined. Concepts include: marketing and sport, the sport consumer, sport as a service, the market planning process, the pricing process, place considerations, service delivery, service quality and customer satisfaction, sport and the media, the sport promotional mix, and sponsorship in the unique environments of community, commercial and elite sport. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
S21 | Graduate Certificate of Business (Sport Management) | ||
S22 | Graduate Diploma of Business (Sport Management) | ||
SPAAIH | Marketing Area of Specialisation | ||
I40 | Master of Professional Marketing | ||
I20 | Master of Sport Management | ||
SPAAHK | Sport Management Area of Specialisation | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 4/30/2009 VET: 4/30/2009