UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
MKT5710 | Advanced Integrated Marketing Communications | ||
SCHOOL OF BUSINESS | |||
Credit Points: 15 | |||
Prerequisites: | |||
MKT5707 | Promotional Marketing | ||
Description: | |||
Advanced Integrated Marketing Communications addresses the need to strategically integrate a variety of promotional tools to achieve brand equity and increase the effectiveness of promotional communications with relevant target audiences. This unit is designed to address all aspects of Integrated Marketing Communications (IMC) including the creation, implementation and evaluation of sales promotion strategies, direct marketing, sponsorships, exhibitions, product placement, field marketing and packaging. A core aspect of this unit is the focus on integrating these strategies by applying critical analysis to the problem and the marketplace to aid in informed decision-making. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
SPAADG | Integrated Marketing Communications Area of Specialisation | ||
SPAAIH | Marketing Area of Specialisation | ||
I40 | Master of Professional Marketing | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 4/30/2009 VET: 4/30/2009