UNIT INFORMATION
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MKT5161 | Public Relations Management | ||
SCHOOL OF BUSINESS | |||
Credit Points: 15 | |||
Description: | |||
This unit looks at public relations from a marketing manager's perspective. Every organisation has a public image, whether design or accident forms it. It is far better for an organisation to be proactive and use a variety of public relations techniques to develop a favourable image to all relevant stake holders. This unit focuses on identifying these special audiences, their needs, and the relevant communication strategies available for effective communication. Through interactive seminars and practical exercises, students can extend the role of public relations from a simple promotional tool, to a comprehensive business strategy. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
SPAADG | Integrated Marketing Communications Area of Specialisation | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 3/31/2010 VET: 3/31/2010