COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
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The Master of Professional Marketing enables graduates with majors other than marketing to obtain marketing knowledge and skills appropriate for a career in marketing.
ADMISSION REQUIREMENTS
Requirements for entry into the Master of Professional Marketing are: (1) completion of a Bachelors degree and/or completion of a Graduate Diploma in Marketing (or equivalent) with a course average of 65% or higher.
COURSE LOCATION AND MODE OF STUDY
The course is available by full-time or part-time study on Churchlands campus.
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Stage 1 |
MKT4101 |
Marketing IV |
15 | *Plus five units selected from: |
MKT4110 |
Consumer Behaviour IV |
15 | MKT4112 |
Promotional Marketing IV |
15 | MKT4113 |
Professional Communication IV |
15 | MKT4207 |
Marketing on the Internet IV |
15 | MKT4220 |
Contemporary Marketing Issues IV |
15 | MKT4240 |
International Marketing IV |
15 | MKT4273 |
Services Marketing IV |
15 | |
*MKT5106 can be substituted for one MKT4xxx |
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Stage 2 |
BSA5101 |
Business Research Methods V |
15 | MKT5105 |
Current Issues in Marketing VA |
15 | MKT5107 |
Marketing Research Project VA |
15 | MKT5108 |
Marketing Research Project VB |
15 | MKT5112 |
Applied Research Development V |
15 | MKT5113 |
Qualitative Research Methods V |
15 | |
The Marketing Research Project comprises two units, MKT5107 and MKT5108, and involves three months full-time or six months part-tome under the direction of an appropriate supervisor approved by the School of Marketing, Tourism and Leisure |
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Disability Standards for Education (Commonwealth 2005) | | For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | http://intranet.ecu.edu.au/student/support/student-equity |
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Last Updated - Higher Education: 11/18/2004