COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

N53 / H15 Master of Professional Marketing

The Master of Professional Marketing enables graduates with majors other than marketing to obtain marketing knowledge and skills appropriate for a career in marketing.

 

ADMISSION REQUIREMENTS

Requirements for entry into the Master of Professional Marketing are: (1) completion of a Bachelors degree and/or completion of a Graduate Diploma in Marketing (or equivalent) with a course average of 65% or higher.

 

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on Churchlands campus.

 

 
Stage 1
MKT4101 Marketing IV 15
*Plus five units selected from:
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing IV 15
MKT4113 Professional Communication IV 15
MKT4207 Marketing on the Internet IV 15
MKT4220 Contemporary Marketing Issues IV 15
MKT4240 International Marketing IV 15
MKT4273 Services Marketing IV 15
 
*MKT5106 can be substituted for one MKT4xxx
 
Stage 2
BSA5101 Business Research Methods V 15
MKT5105 Current Issues in Marketing VA 15
MKT5107 Marketing Research Project VA 15
MKT5108 Marketing Research Project VB 15
MKT5112 Applied Research Development V 15
MKT5113 Qualitative Research Methods V 15
 
The Marketing Research Project comprises two units, MKT5107 and MKT5108, and involves three months full-time or six months part-tome under the direction of an appropriate supervisor approved by the School of Marketing, Tourism and Leisure
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 11/18/2004