Not only is marketing an essential part of any business, but it's also one of the most exciting areas to work in.  The Bachelor of Marketing is designed to give students the theoretical knowledge and practical skills needed for a stimulating career in marketing.  The early part of the program provides a general overview of marketing, and develops skills to successfully communicate messages, understand consumer behaviour, research a market, use appropriate promotional techniques and apply marketing strategies to solve problems and meet customer needs.  The third year of study gives students added depth and the opportunity to specialise in specific marketing areas to meet their interests and capabilities.  For example, students may specialise in developing strategies to compete in global markets; or in the advertising and sale promotion area to ensure effective messages are received by consumers; or working with agencies and governments to promote social and/or health messages.  The final unit (industry placement) gives students an added career advantage by letting them apply and refine their skills in a real-world situation.

Therefore, the Bachelor of Marketing enables students to acquire the generic knowledge and practical skills necessary to meet the demands of a successful marketer.

SPECIAL ADMISSIONS REQUIREMENT

Admission to the Bachelor of Marketing degree at Joondalup is competitive.  Meeting minimum admission requirements does not guarantee enrolment.

1.1 Special Admission Requirement

Applicants are expected to have studied mathematics at year 12 or equivalent.  Students without sufficient background in mathematics may need to complete Business Mathematics.

This unit does not contribute to course credits.

1.2 Advanced Standing

Students who have completed equivalent units at another institution may apply for exemptions from those units.  The Policy on Exemptions is contained in the Edith Cowan University (Admission, Enrolment and Academic Progress) Rules.  The procedure for applying for exemptions in the Faculty is available on request.

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on Joondalup campus.  It is also available in the flexible delivery mode but students wanting to do the whole course via flexible delivery must check on the availability of the supporting major for flexible delivery.