COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
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This course will be offered only off-shore to selected partners.
ADVANCED STANDING
MDIS students completing the Advanced Diploma are granted 2 Years Advanced Standing by Oklahoma City University. Seeing that ECU is drawing on the same pool of students it follows that it should also provide the same level of recognition. Students from other Singaporean institutions will be granted appropriate advanced standing status according an assessment of their course [see attached pathway document]. All fulltime overseas students enrolled in the course will have to meet ECU English language proficiency standards.
COURSE STRUCTURE
ECU will provide a one-year, eight unit course that follows on from the MDIS Diploma and Advanced Diploma courses in Mass Communication. These two diplomas will provide Advanced Standing for both the ECU award and the OCU degree in Mass Communication.
MDIS will teach the course using a 3 semester in one-year model, thus 2 units + 3 units + 3 units.
In order to maintain viable class numbers, the units will roll over from semester to semester.
The course comprises the following units of study:-
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STAGE 1 |
PRN2120 |
Foundations of Public Relations |
15 | CMM2120 |
Integrated Marketing Communications |
15 | CMM2122 |
Communication Management 1 - Communication Theory and Practice |
15 | |
STAGE 2 |
PRN3120 |
PR Issues and Crisis Management |
15 | CMM2121 |
Communication Research |
15 | CMM2123 |
Communication Management 2 - Managing Communication in a Global Environment |
15 | |
STAGE 3 |
PRN3122 |
Corporate Communication |
15 | PRN3121 |
Strategic Public Relations Theory |
15 | |
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Disability Standards for Education (Commonwealth 2005) | | For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | http://intranet.ecu.edu.au/student/support/student-equity |
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Last Updated - Higher Education: 3/31/2006 VET: 3/31/2006