INTRODUCTION

The Graduate Diploma of Communications is a one year full-time or equivalent part-time course designed to provide graduates of other disciplines with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications.

COURSE LOCATION AND MODE OF STUDY

This course is available by full-time or part-time study on Mount Lawley campus.

ADMISSION REQUIREMENTS

An appropriate three-year degree awarded by a recognised tertiary institution, or equivalent, or substantial industrry experience.  Some fields of study within the Graduate Diploma may have special admission requirements.  Students should refer to the relevant section on major fields of study for further information.

Advertising

The Graduate Diploma of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry.  The course has been developed in association with the Advertising Federation of Australia (WA) and makes extensive use of industry experts.  Course participants may have the opportunity to familiarise themselves with the day-to-day operations of an advertising agency, and in some instances take advantage of internships and professional placement.