COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

U36 / V23 Master of Professional Marketing

The Master of Professional Marketing enables graduates with majors other than marketing to obtain marketing knowledge and skills appropriate for a career in marketing.

 

ADMISSION REQUIREMENTS

Requirements for entry into the Master of Professional Marketing are: (1) completion of a Bachelors degree and/or (2) completion of a Graduate Diploma in Marketing (or equivalent) with a course average of 65% or higher.

 

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on Churchlands campus.
 
COURSE STRUCTURE
 
Stage 1
MKT4101 Marketing IV 15
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing IV 15
MKT4113 Professional Communication IV 15
MKT4130 Marketing Research IV 15
MKT4207 Marketing on the Internet IV 15
MKT4240 International Marketing IV 15
MKT4273 Services Marketing IV 15
 
Stage 2
MKT5105 Current Issues in Marketing VA 15
MKT5106 Current Issues in Marketing VB 15
MKT5107 Marketing Research Project VA 15
MKT5113 Qualitative Research Methods V 15
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 11/18/2004