INTRODUCTION

The Graduate Certificate of Business (Marketing) program has been designed for business practitioners who wish to further their knowledge and understanding of marketing.  Business practitioners without formal degree qualifications who have experience in sales and/or marketing roles for several years, now have the opportunity to acquire an academic grounding in the marketing discipline to support their work place roles.

The course aims to provide a balance between theory and practice.  Participants are exposed to research and case study material in each area and through seminars, discussions and assigned project work.  The course offers flexibility, and a choice of units, mainly due to participants’:

.     varied backgrounds as evidenced by those who have completed, are presently enrolled and are continuing to enter this course;

.     specific vocational aspirations and/or business interests; and

.      reasons for undertaking formal studies, which may be either personal and/or employer related.

ADMISSION REQUIREMENTS

An undergraduate degree OR equivalent prior learning including at least five years appropriate professional experience.

COURSE LOCATION AND MODE OF STUDY

The course is available by part-time study on the Churchlands campus.

COURSE STRUCTURE

Successful completion of four units over a one or two year period.