UNIT SET INFORMATION
Disclaimer
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Marketing Area of Specialisation | ||||||||||||||||||||||||||||||||||||||||||
SPAAPI | ||||||||||||||||||||||||||||||||||||||||||
L94 MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL | ||||||||||||||||||||||||||||||||||||||||||
The Marketing area of specialisation will provide MBA students with the skills and knowledge required for a career in customer, product, brand, and revenue management. The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. The course explores marketing at a local, national, and international level. | ||||||||||||||||||||||||||||||||||||||||||
UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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MODE OF DELIVERY This unit set is available in the following modes of delivery - On-campus, and Online. |
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Disability Standards for Education (Commonwealth 2005) | ||||||||||||||||||||||||||||||||||||||||||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | ||||||||||||||||||||||||||||||||||||||||||
http://intranet.ecu.edu.au/student/support/student-equity | ||||||||||||||||||||||||||||||||||||||||||
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Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013