COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Y99 Bachelor of Marketing, Advertising and Public Relations | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Combines three core marketing disciplines to provide students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators, and to establish and manage media relations. This cross-discipline course further enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the transferable employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career. Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase students’ strengths. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns. This combination of disciplines in one course gives graduates a competitive career advantage and access to a wide range of industries.
Careers Marketing Manager, Media Planner, Advertising Consultant, Copywriter, Desktop Publisher, Public Relations Manager, Web Designer, Graphic Designer, Advertising Account Manager, Marketing/Sales Executive |
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ADMISSION REQUIREMENTS Standard University admission requirements apply. |
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COURSE LOCATION This course is available on Mt Lawley, and Joondalup Campuses. The Marketing units are available on the Joondalup campus, and the Advertising and Public Relations units on the Mount Lawley campus. |
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MODE OF STUDY This course is available by Full-time, or Part-time mode. |
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MODE OF DELIVERY This course is available in the following mode of delivery - On-campus. Some units are available in the off-campus (online) mode of delivery. |
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COURSE STRUCTURE | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013