COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| Y98 Bachelor of Marketing and Creative Services | |||||||||||||
Combines strategic marketing management with hands-on creative skills development. With more organisations managing their own marketing and communication, this course addresses the industry demand for multi-talented marketers and creative individuals. Strategic marketing is combined with creative services to incorporate studies in advertising, public relations, design and desktop/print publishing. Students will be highly sought after in the creative industry or by individual organisations seeking individuals with versatile and creative talents who have a strong understanding of marketing management, as well as possessing the transferable employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.
Careers Marketing Manager, Marketing/Sales Executive, Business Development Officer, Product/Brand Manager, Advertising Manager, Promotions Coordinator, Customer Relationship Manager, Marketing Researcher, Artistic Director, Graphic Designer |
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| ADMISSION REQUIREMENTS Standard University admission requirements apply. |
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| COURSE LOCATION This course is available on Mt Lawley, and Joondalup Campuses. The Marketing units of this course are available on the Joondalup campus and the Mount Lawley Campus, and the Creative Services units on the Mount Lawley campus. |
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| MODE OF STUDY This course is available by Full-time, or Part-time mode. |
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| MODE OF DELIVERY This course is available in the following mode of delivery - On-campus. Some units may be available in the off-campus (online) mode of delivery. |
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| COURSE STRUCTURE The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.
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| Disability Standards for Education (Commonwealth 2005) | |||||||||||||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||||||||||||
| http://intranet.ecu.edu.au/student/support/student-equity | |||||||||||||
Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013