COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
K77 Bachelor of Marketing, Advertising and Public Relations | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. These elements are strategically integrated into this cross-discipline course combining managerial with creative skills. Advertising combines art, science, strategy, and communications practice. It has potential applications far wider than simply employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication, and plans the strategy behind communication campaigns. Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations industries is also enhanced by this cross-discipline course which allows students to diversify their creative skills and business knowledge. |
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ADMISSION REQUIREMENTS Standard University admission requirements apply. |
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COURSE LOCATION This course is available on Mt Lawley, and Joondalup Campuses. The Marketing units are available on the Joondalup campus, and the Advertising and Public Relations unit on the Mount Lawley campus. |
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MODE OF STUDY This course is available by Full-time, or Part-time mode. |
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MODE OF DELIVERY This course is available in the following mode of delivery - On-campus. Some units are available in the off-campus (online) mode of delivery. |
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COURSE STRUCTURE | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Last Updated - Higher Education: 7/12/2011 VET: 7/12/2011