Business and communications have come together to introduce an industry-driven degree that combines marketing management with hands-on creative skills development. Marketing, as the driving force of the modern business, now partners Creative Services which incorporate advertising, public relations, design and desktop/print publishing. The demand for multi-talented marketers and creative individuals will grow as more organisations manage or control their own marketing communication functions. Graduates will be sought after in the creative industry or by individual organisations seeking versatile creative talents with strong understanding of, or involvement in, marketing management.

Standard University admission requirements apply.

The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.