UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Marketing Area of Specialisation 
SPAAIH 
I41 MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL) 
 

The Marketing specialisation will provide the MBA graduate with the added skills and knowledge necessary to manage a business in an increasingly competitive and complex business environment. Marketing, as the driving force of the modern business, is characterised by its diversity of functions. This specialisation addresses many of these functions from a managerial perspective. 

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
The Marketing Specialisation consists of 60 credit points (4 units).
 
Select four (4) units from:
MKT5130 Marketing Research 15
MKT5215 Marketing Strategy 15
MKT5550 Retail Marketing 15
MKT5700 Current Issues in Marketing A 15
MKT5702 Professional Communication 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5708 International Marketing 15
MKT5709 Services Marketing 15
MKT5712 Social and Not for Profit Marketing 15
MKT5716 New Product Development 15
 
 

Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013