COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

S54 Graduate Certificate of Business (Marketing)

INTRODUCTION

The Graduate Certificate of Business (Marketing) course is designed for business practitioners who wish to further their knowledge and understanding of marketing.  This course is relevant to those seeking an introductory exposure to the subject area or to those with experience in sales and/or marketing roles but without formal degree qualifications to acquire an academic grounding in the marketing discipline to support their work place roles.

The course aims to provide a balance between theory and practice.  Participants are exposed to case study material in each area and through seminars, discussions and assigned project work.  
 
ADMISSION REQUIREMENTS

Bachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
 
COURSE LOCATION
This course is available on Mt Lawley Campus.

Some units may occasionally be offered at the Joondalup Campus.
 
MODE OF STUDY
This course is available by Part-time mode.
 
MODE OF DELIVERY
This course is available in the following modes of delivery - On-campus, and Online.
 
COURSE STRUCTURE

The Graduate Certificate of Business (Marketing) comprises of 60 credit points (4 units).
 
MKT5100 Marketing Principles and Practices 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5709 Services Marketing 15
 
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009