COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
S54 Graduate Certificate of Business (Marketing) | ||||||||||||||||||||||||||||||
INTRODUCTION The Graduate Certificate of Business (Marketing) course is designed for business practitioners who wish to further their knowledge and understanding of marketing. This course is relevant to those seeking an introductory exposure to the subject area or to those with experience in sales and/or marketing roles but without formal degree qualifications to acquire an academic grounding in the marketing discipline to support their work place roles. The course aims to provide a balance between theory and practice. Participants are exposed to case study material in each area and through seminars, discussions and assigned project work. |
||||||||||||||||||||||||||||||
ADMISSION REQUIREMENTS An undergraduate degree in a discipline other than Marketing OR equivalent prior learning including at least five years appropriate professional experience. |
||||||||||||||||||||||||||||||
COURSE LOCATION This course is available on Mt Lawley Campus. Some units may occasionally be offered at the Joondalup Campus. |
||||||||||||||||||||||||||||||
MODE OF STUDY This course is available by Part-time mode. |
||||||||||||||||||||||||||||||
MODE OF DELIVERY This course is available in the following modes of delivery - On-campus, and Online. |
||||||||||||||||||||||||||||||
COURSE STRUCTURE | ||||||||||||||||||||||||||||||
|
Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013