COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

I40 Master of Professional Marketing

This graduate course in Marketing is designed to provide the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations.  The first stage of the program provides a general overview of marketing and essential marketing core units to acheive strong competencies.   

This qualification provides candidates with knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in their chosen field.  In addition, the structure and subjects of this program have been selected and endorsed by key senior industry representatives.

 

The program aims to provide a balance between theory and practice. Participants are exposed to research and case study material through seminars, discussions and assigned project work.

 

Candidates who have completed equivalent units at the postgraduate level at another institution are welcome to apply for Advanced Standing.  The Policy on Advanced Standing is contained in the Edith Cowan University (Admission, Enrolment and Academic Progress) Rules.  The procedure for applying for Advanced Standing in the Faculty is available on request.

 

Students may be able to fast-track and complete the course in 1 1/2 years.
 
ADMISSION REQUIREMENTS

An undergraduate degree in a discipline other than Marketing OR equivalent prior learning including at least five years appropriate professional experience.
 
COURSE LOCATION
This course is available on Mt Lawley Campus.

Some units may occasionally be offered at the Joondalup Campus.
 
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
 
MODE OF DELIVERY
This course is available in the following modes of delivery - On-campus, and Online.
 
COURSE STRUCTURE

The Master of Professional Marketing comprises a total of 180 credit points (12 units) and consists of:

  • Core units totalling 120 credit points (8 units); and 
  • Elective units totalling 60 credit points (4 units).
 
CORE UNITS
MKT5100 Marketing Principles and Practices 15
MKT5130 Marketing Research 15
MKT5215 Marketing Strategy 15
MKT5702 Professional Communication 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5709 Services Marketing 15
MKT5711 Innovation and Entrepreneurship 15
 
PLUS 60 credit points (4 units) selected from the following:
CMM4120 Integrated Marketing Communication 15
LAW5221 Trade Practices and Marketing Law 15
MKT5708 International Marketing 15
MKT5700 Current Issues in Marketing A 15
MKT5704 Qualitative Research Methods 15
MKT5705 Quantitative Research Methods 15
MKT5712 Social and Not for Profit Marketing 15
PRN4120 Foundations of Public Relations 15
SPM5122 Sport Marketing 15
 
OR any other elective from an area of interest that is approved by the Head of School (School of Marketing, Tourism and Leisure)
 
 
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 7/12/2011 VET: 7/12/2011