COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
I40 Master of Professional Marketing | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
This graduate course in Marketing is designed to provide the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations. The first stage of the program provides a general overview of marketing and essential marketing core units to acheive strong competencies. This qualification provides candidates with knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in their chosen field. In addition, the structure and subjects of this program have been selected and endorsed by key senior industry representatives.
The program aims to provide a balance between theory and practice. Participants are exposed to research and case study material through seminars, discussions and assigned project work.
Candidates who have completed equivalent units at the postgraduate level at another institution are welcome to apply for Advanced Standing. The Policy on Advanced Standing is contained in the Edith Cowan University (Admission, Enrolment and Academic Progress) Rules. The procedure for applying for Advanced Standing in the Faculty is available on request.
Students may be able to fast-track and complete the course in 1 1/2 years. |
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ADMISSION REQUIREMENTS An undergraduate degree in a discipline other than Marketing OR equivalent prior learning including at least five years appropriate professional experience. |
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COURSE LOCATION This course is available on Mt Lawley Campus. Some units may occasionally be offered at the Joondalup Campus. |
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MODE OF STUDY This course is available by Full-time, or Part-time mode. |
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MODE OF DELIVERY This course is available in the following modes of delivery - On-campus, and Online. |
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COURSE STRUCTURE | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Last Updated - Higher Education: 3/31/2010 VET: 3/31/2010