Strategic management is concerned with analysis, choice and implementation of strategies.  Analysis involves a careful collection, examination and diagnosis of relevant facts appropriate to the correct identification of alternatives.  Choice is explored as a complex process concerning key stakeholders both within and outside the organisation, involving reconciliation of conflicting objectives.  Implementation is approached as the translation of strategic thinking into reality.  This unit deals with these issues in some depth but is also concerned with the decision making process by which strategy/policy is developed.  This unit distinguishes itself by not only covering the traditional strategic management aspects but also highlighs the limitations of conventional wisdom. Significant attention is also paid to aspects of managing change and how to operate in a dynamic environment.