UNIT INFORMATION

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ADV3107 Communication Theories in Practice
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
 
Description:

This unit directs students in the application of brand communication theories in the workplace, and assists them in understanding how these theories can further be applied to solve problems and attain goals. Students develop a sense of their own unique brand attributes and discover various methods for presenting themselves in the most appropriately positive light possible. Besides recognising their own strengths and weaknesses, students will address a range of brand management methodologies for handling difficult personalities and work related situations.

This Unit is part of the following Courses / Unit Sets
SMCADVAdvertising 8 Unit Supporting Major
MIADVAdvertising Minor
MAADVTAdvertising Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006