UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT3234 | Business to Business Marketing III | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT2222 | Applied Marketing II | ||
| Description: | |||
| This unit encompasses a wide range of advanced themes in marketing from one business to another or from one business to government. It is useful to students from across a variety of disciplines as it attempts to utilise these diverse skills and qualifications to formulate marketing strategies at all levels of the organisation. It includes a comprehensive and in-depth coverage of external and internal analysis for business and marketing opportunities, popular Business to Business Marketing models aimed at sustainable competitive advantage, and advanced marketing/competitive orientation concepts. As a part of the process of strategy formulation, students are given the opportunity to develop skills in industry analysis and in developing case studies. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009