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Handbook 2009

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UNIT INFORMATION

Disclaimer

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MBA5481	Business Strategy V
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
MBA5620	Managing Globally and Locally
MBA5620	Managing Globally and Locally
MBA5183	Market Analysis V
MBA5185	Financial Reporting and Analysis V

Description:
Conventional strategic management is concerned with analysis, choice and implementation of strategies. Analysis involves a careful collection, examination and diagnosis of relevant facts about the internal and external environment as as basis for making strategic choices or decisions. Choice is explored as a complex process involving customers, competitors, suppliers and a range of key stakeholders both within and outside the organisation. Choice is also influenced by issues and dilemmas and reconciliation of conflicting priorities. Implementation is approached as the translation of strategic thinking into reality. This unit deals with these issues in some depth but is also concerned with decision making process by which strategy/policy is developed. It focuses on a range of strategic management perspectives from Porter's conventional Market Based View (MBV) and Barney's Resource Based Views (RBV), through to the Stakeholder View (SHV) and theories chaos and emergence in dynamic Information and Communication Technology (ICT) enabled environments. Full Unit Outline


Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009