Unit Set Structure
Disclaimer
This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
MAAADJ Advertising Major | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
This unit set is available in the following courses: | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Y43 BACHELOR OF ARTS BACHELOR OF COMMUNICATIONS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Y71 BACHELOR OF COMMUNICATIONS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. The degree can include elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.
Edith Cowan University's advertising degree is accredited by the International Advertising Association (IAA) and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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MODE OF DELIVERY This unit set is available in the following mode of delivery - On-campus. |
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Last Updated - Higher Education: 3/15/2012 VET: 3/15/2012