Unit Set Structure
Disclaimer
This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
SPAAIH Marketing Area of Specialisation | ||||||||||||||||||||||||||||||||||||||||||||||||
This unit set is available in the following courses: | ||||||||||||||||||||||||||||||||||||||||||||||||
I34 MASTER OF BUSINESS ADMINISTRATION | ||||||||||||||||||||||||||||||||||||||||||||||||
I55 MASTER OF BUSINESS AND TECHNOLOGY | ||||||||||||||||||||||||||||||||||||||||||||||||
I70 MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL) | ||||||||||||||||||||||||||||||||||||||||||||||||
I75 MASTER OF PROJECT MANAGEMENT | ||||||||||||||||||||||||||||||||||||||||||||||||
The Marketing specialisation will provide the MBA graduate with the added skills and knowledge necessary to manage a business in an increasingly competitive and complex business environment. Marketing, as the driving force of the modern business, is characterised by its diversity of functions. This specialisation addresses many of these functions from a managerial perspective. | ||||||||||||||||||||||||||||||||||||||||||||||||
UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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MODE OF DELIVERY This unit set is available in the following mode of delivery - On-campus. |
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Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013