Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAAHJ  Marketing Area of Specialisation 

This unit set is available in the following courses:
I10 MASTER OF BUSINESS ADMINISTRATION
I11 MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL)

The marketing specialisation will provide the MBA graduate with the added skills and knowledge necessary to manage a business in an increasingly competitive and complex business environment. Marketing, as the driving force of the modern business, is characterised by its diversity of functions. This specialisation addresses many of these functions from a managerial perspective.  It comprises 60 credit points (4 units).

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
Four units selected from:
MKT5111 Professional Communication V 15
MKT5201 Consumer Behaviour V 15
MKT5203 Promotional Marketing V 15
MKT5204 International Marketing V 15
MKT5205 Services Marketing V 15
MKT5207 Marketing on the Internet V 15
MKT5601 Advanced Integrated Marketing Communications 15
MKT5215 Marketing Strategy 15
 
 

Last Updated - Higher Education: 3/31/2008 VET: 3/31/2008