Unit Set Structure
Disclaimer
This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
SPAACA Advertising Area of Specialisation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
This unit set is available in the following courses: | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
G77 MASTER OF PROFESSIONAL COMMUNICATIONS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The Master of Professional Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry. This specialisation has been developed in association with the Advertising Federation of Australia (WA) and makes extensive use of industry experts. Participants may have the opportunity to familiarise themselves with the day-to-day operations of an advertising agency, and in some instances take advantage of internships and professional placement. The project element allows additional mastery of advertising theory, research and practice. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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MODE OF DELIVERY This unit set is available in the following mode of delivery - On-campus. |
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Last Updated - Higher Education: 3/31/2006 VET: 3/31/2006