ECU Web Unit Outline
 
FACULTY OF BUSINESS AND LAW
SCHOOL OF BUSINESS
Full Unit Outline - Enrolment Approved Wednesday, February 4, 2009
Disclaimer
This unit outline may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
 
UNIT TITLE Tourism Planning and Development
UNIT CODE TSM2105
CREDIT POINTS 15
FULL YEAR UNIT No
MODE OF DELIVERY On-campus
DESCRIPTION

This unit deals with the case for tourism planning and the planning process, taking into account amongst other factors, the environmental issues and legislation, its linkage to sensible tourism development and specified objectives. The impact of tourism development, importance of conservation measures and programmes and consequences of unplanned tourism development are presented.
 
LEARNING OUTCOMES

On completion of this unit, students should be able to:


  1. appreciate the need for planned tourism development;
  2. understand key terms, concepts and approaches related to tourism planning and development;
  3. describe the tourism planning process as well as the components of a typical tourism plan;
  4. evaluate tourism plans and strategies in terms of their objectives and broader development goals;
  5. identify the issues involved in the implementation of tourism plans
  6. develop an understanding of the different approaches to tourism planning across a range of different levels including national, regional, local and site-specific tourism planning; and
  7. understand and assess government and industry roles and responsibilities in tourism planning and development.
 
UNIT CONTENT
  1. Elements of tourism planning and development.
  2. Tourism development in different contexts.
  3. Tourism planning at different scales.
  4. Group reports.
  5. Review and conclusions.

 
TEACHING AND LEARNING PROCESSES
The course will be presented on-campus in three-hour sessions over 15 weeks. Each session comprises a lecture, a tutorial or video presentation and a workshop. Students are expected to attend all sessions and attendance will be monitored. During the course some guest lectures will be invited to give a presentation and one or two field trips are scheduled.
 
GRADUATE ATTRIBUTES
  • ability to communicate
  • ability to work in teams
  • ability to generate ideas
 
ASSESSMENT
Grading Schema 1
 
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
 

Item

On-Campus Assessment

Value

  

Assignment

Individual Essay

20%

Assignment

Group Project

40%

Examination

Final Examination

40%

 
TEXTS
Gunn, C. A. (2002). Tourism planning: Basics, concepts, cases (4th ed.). New York: Routledge.
 
SIGNIFICANT REFERENCES
Hall, C. M. (2000). Tourism planning: Policies, processes and relationships. Essex: Prentice Hall, Pearson Education Ltd.
Hall, C. M. (1998). Introduction to tourism in Australia: Development, dimensions and issues. (3rd ed.). Melbourne: Longman Australia.
Hall, C. M., Jenkins, J., & Kearsley, G. (Eds). (1997). Tourism planning and policy in Australia and New Zealand: Cases, and public policy. London: Routledge.
Inskeep, E. (1991). Tourism planning: An integrated and sustainable development approach. New York: Van Nostrand Reinhold.
Murphy, P. E. (1985). Tourism: A community approach. London: Routledge.
Pearce, D. (2000). Tourism plan reviews: Methodological considerations and issues from Samoa. Tourism Management, 21, 191-203.
Pearce, D. (1992). Tourist Organizations. Harlow: Longman Scientific and Technical.
Pearce, D. G. (1989). Tourist Development ( 2nd ed.). Essex: Longman Scientific & Technical.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
 
 


Academic Misconduct


Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students’ work.

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.


The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ECU Web Unit Outline