Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MABUTC  Public Relations Major  

This unit set is available in the following courses:
Y43 BACHELOR OF ARTS BACHELOR OF COMMUNICATIONS
Y71 BACHELOR OF COMMUNICATIONS

Public Relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders.

 

This course provides students with the conceptual understanding and practical skills to make an effective contribution at any level. The course equips students with critical thinking, creativity and problem-solving skills; the ability to take the initiative and make decisions; it strengthens writing and media relations skills; and it provides students with the knowledge and ability to plan and implement a range of communication strategies.

 

The Public Relations major is accredited by the Public Relations Institute of Australia (PRIA), and is therefore recognised internationally.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley, and Joondalup Campuses.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.

This major will become progressively available online from 2014 onwards. Students commencing study in this major and who are eligible for advanced standing, may be required to complete units on campus.
 
Students may commence Level Two units of their Major in the first and second semesters of enrolment.
 
Students must complete the following 8 units (120 credit points):
PRN2124 Public Relations Event Management 15
PRN2110 Foundations of Public Relations 15
PRN2123 Public Relations Techniques 15
PRN2125 Communicating Through the Media 15
PRN3123 Corporate Communication 15
PRN3125 PR Campaign Planning and Management 15
PRN3124 PR Issues and Crisis Management 15
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RECOMMENDED ELECTIVES
It is recommended that students intending to study the Public Relations Major complete some of the following Foundation Program elective units.
 
BRO1000 iTalk@ECU: Presentation Skills 15
CMM1204 Writing for Communications 15
CMM1107 Creative Thinking 15
WRT1110 Introduction to Editing 15
 

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014