UNIT INFORMATION

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ADM1330 Arts Marketing Fundamentals
WESTERN AUSTRALIAN ACADEMY OF PERFORMING ARTS
Credit Points: 15
Prerequisites:
This unit is only available to students enrolled in Course Y20.
 
Description:
This unit introduces students to the marketing framework as it applies to the arts and entertainment industries, and places marketing tools such as targeting, positioning and the marketing mix within a strategic marketing perspective. There is a focus on the factors influencing arts marketing activity, and current and emerging industry practices are explored.The unit will include a WAAPA Front of House practicum which will incorporate principles of market research, ticketing, customer relationship management and strategic marketing opportunities.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y20Bachelor of Arts (Arts Management)
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014