UNIT INFORMATION

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CMM3121 Communication Research
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
 
Description:

This unit introduces students to the diversity of research in the communication professions. Students will learn about research design in commercial research and in academia. The unit contextualises research methodology and provides practical preparation in planning research, using methods such as interviews, focus groups and surveys. Central to this unit is the ability to identify and use secondary sources critical to planning and evaluating communication activities.



Full Unit Outline
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014