Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MIAAFY  Advertising Minor 

This unit set is available in the following courses:
Y43 BACHELOR OF ARTS BACHELOR OF COMMUNICATIONS
Y71 BACHELOR OF COMMUNICATIONS

Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.

 

 
UNIT SET LOCATION
This unit set is available on Mt Lawley, and Joondalup Campuses.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
Select the following 4 units (60 credit points):
 
ADV2102 Creative Strategy: Process and Execution 15
ADV2107 Strategic Branding 15
ADV2116 Foundations of Advertising 15
ADV3406 Media Buying and Planning 15
 

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013