UNIT INFORMATION

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ADM2240 Marketing 2
WESTERN AUSTRALIAN ACADEMY OF PERFORMING ARTS
Credit Points: 15
Prerequisites:
ADM1140 Marketing 1
 
Description:
Marketing 1 provides a theoretical overview with some practical applications. This follow-up unit concentrates on specific marketing tools which are in everyday use by a practising arts manager. The approach in this unit is practical and covers such areas as the use of media channels, promotions, managing strategic campaigns, and image building in the context of both the Academy and the Australian and International Arts Industries.

Full Unit Outline
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013