UNIT INFORMATION

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ADV3111 The Business of Publishing
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
Prerequisites:
CMM2116 Foundations of Advertising
ADV3406 Media Buying and Planning
 
Description:
This unit explores the concepts, tools and research vital to the launch and success of a print publication. Students will examine the history of the print medium as a social barometer. The unit will also investigate the business planning, creative, advertising, and production practices associated with publishing and the impact of new and emerging technologies.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MAAACZCreative Services Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012