UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Marketing Major  
MAAACX 
K32 BACHELOR OF ARTS BACHELOR OF BUSINESS 
 

The Major is designed for students seeking a career in marketing. Marketing skills are increasingly important in today’s business environment as businesses seek a sustainable competitive advantage. Students who major in marketing will be equipped with the necessary skills to gain employment and function in this competitive environment.

 

The Marketing Major consists of 120 credit points (8 units) as per structure listed below.

 
UNIT SET LOCATION
This unit set is available on Joondalup Campus.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
UNITS IN THE MAJOR:
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
CMM2120 Integrated Marketing Communications 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3120 International Marketing 15
MKT3603 Customer Relationship Management 15
 
 

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011