UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| ADM2430 | Marketing the Arts | ||
| WESTERN AUSTRALIAN ACADEMY OF PERFORMING ARTS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| ADM1330 | Arts Marketing Fundamentals | ||
| Description: | |||
| This unit progresses the skills and knowledge gained in Arts Marketing Fundamentals by concentrating on the development and application of specific arts marketing tools in areas such as targeting, positioning and promotion. A practical coverage of approaches aimed at achieving audience size maintenance and audience building is provided within both a strategic and operational context. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| Y20 | Bachelor of Arts (Arts Management) | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011