UNIT INFORMATION

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MKT3120 International Marketing
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
MKT1600 Marketing Principles&Practices
 
Description:
This unit examines the nature and practice of international marketing and includes an introduction to the economic, social, political and legal dimensions. This unit will increase the student's awareness of some of the problems inherent in the field of international marketing.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MAAAAQInternational Business Major
MAAACXMarketing Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010