Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAAACX  Marketing Major  

This unit set is available in the following courses:
G95 BACHELOR OF BUSINESS

The Marketing Major (120 credit points) is designed for students seeking a career in marketing. Marketing skills are increasingly important in today’s business environment as businesses seek a sustainable competitive advantage. Students who major in marketing will be equipped with the necessary skills to gain employment and function in this competitive environment.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley, and Joondalup Campuses.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.

All units are available in Online Delivery Mode.
 
UNITS IN THE MAJOR:
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
MKT2602 Marketing Communications 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3120 International Marketing 15
MKT3603 Customer Relationship Management 15
 
 

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009