UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT2222 | Applied Marketing II | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT1600 | Marketing Principles&Practices | ||
| Description: | |||
| Applied Marketing will build on the concepts presented in Marketing Principles & Practices and provides students with an additional overview of the marketing function and its application in a local and global environment. It will introduce students to a diverse range of marketing concepts including business to business marketing, services marketing, social and not for profit marketing, international marketing, retailing and specialised marketing applications. The unit aims to provide students with a broad knowledge base of key marketing concepts and the necessary understanding of these concepts required for a marketing role within industry today.
Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| MAAACT | Business Major | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009