UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Marketing Major  
MAAACX 
Y70 BACHELOR OF ARTS BACHELOR OF BUSINESS 
 

The Marketing Major (120 credit points) is designed for students seeking a career in marketing. Marketing skills are increasingly important in today’s business environment as businesses seek a sustainable competitive advantage. Students who major in marketing will be equipped with the necessary skills to gain employment and function in this competitive environment.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley, and Joondalup Campuses.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.

All units are available in Online Delivery Mode.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
REQUIRED FIRST YEAR UNITS:
ACC1100 Accounting I 15
ECF1110 Economics I 15
 
UNITS IN THE MAJOR:
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
MKT2602 Marketing Communications 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3120 International Marketing III 15
MKT3603 Customer Relationship Management 15
 
 

Last Updated - Higher Education: 31/03/2008 VET: 31/03/2008