UNIT INFORMATION

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ADM1140 Marketing 1
WESTERN AUSTRALIAN ACADEMY OF PERFORMING ARTS
Credit Points: 15
 
Description:
Marketing is considered to be the most important organisational function. In this unit, students are introduced to basic marketing concepts and theories as they relate to the arts-entertainment industry. Emphasis will be on services marketing within a non-profit environment.

This Unit is part of the following Courses / Unit Sets
128Bachelor Of Arts (Arts Management)
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2008 VET: 31/03/2008