Unit Set Structure
Disclaimer
This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit set is available in the following courses: |
M35 BACHELOR OF COMMUNICATIONS |
The Public Relations program educates students to communicate in a variety of contexts, to research the effectiveness of communication, and to plan the strategy behind communication campaigns. It focuses on the effective management of communication between an organisation and the people it wants to reach. Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations.
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UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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MODE OF DELIVERY This unit set is available in the following mode of delivery - On-campus. |
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CMM2120 |
Integrated Marketing Communications # |
15 | PRN2120 |
Foundations of Public Relations |
15 | PRN2121 |
Public Relations Techniques |
15 | PRN2122 |
Public Relations Research |
15 | PRN3104 |
International Public Relations |
15 | PRN3105 |
Public Relations Events and Management |
15 | PRN3120 |
PR Issues and Crisis Management |
15 | |
Plus 15 credit points (1 unit) selected from: |
CMM3104 |
Professional Placement 1 ## |
15 | CMM3108 |
Independent Study Unit |
15 | CMM3120 |
Current Issues in Marketing Communications |
15 | |
# Students undertaking Majors in both Advertising and Public Relations replace this unit with a unit at second or third year level as approved by the coordinator of Advertising or PR.
## Professional Placement is mandatory under the Public Relations Institute of Australia (PRIA) accreditation. Contact the coordinator about exemption and enrolment in CMM3108 or CMM3120.
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Note: It is recommended that students intending to study the Public Relations major complete the following electives in the foundation year (Year One):
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CMM1104 |
Writing for the Media |
15 | CMM1107 |
Creative Thinking |
15 | CMM1112 |
Communication Strategies |
15 | |
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Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006